More people are using the Internet today, than ever before. When people wake up in the morning, instead of turning on their T.V., they are turning on their computers and accessing the Internet.

More people are using the Internet today, than ever before. When people wake up in the morning, instead of turning on their T.V., they are turning on their computers and accessing the Internet.

• It’s instant access to news, sports, entertainment and any other information of interest, all at a click of a button.
• The emergence of video online opens up new doors. Having your own online advertising and marketing is now possible thanks to our unique Customer Relationship Marketing System (CRM).
  
• Late last year, the world reached a milestone as Internet access became widely available to one billion people globally, with approximately 845 million using the Internet almost daily, at work as well as home, according to Worldwide Online Access.
• “The US is the single country with the largest Internet population with 175.4 million Internet users at the end of 2005, followed by China at 111 million,” says Ben Macklin, eMarketer Senior Analyst and author of the report.
• Broadband access also continues to grow and to account for an ever-larger percentage of total Internet access.
• 40 million Americans use the internet as a primary source of information and we have 2.5 million using our CRM / Dialer program.
• According to a leading industry report released, most newspapers in the US lost significant circulation in 2006, as more of the population turns to the Internet to read what’s happening in the world.
• The NAA (Newspaper Association of America) said reports from 770 newspapers found circulation at the average daily fell 2.8 percent between March and September 2006.
• The Web is already putting a significant dent in classified ads, once a key revenue source for newspapers, with sites such as Craigslist and eBay as well as online real estate drawing away much of the business.

10 Reasons Marketing Strategy Should Include the Internet

In may seen surprising but many companies, big and small, have yet to develop a rational Internet marketing strategy. Considering the Internet has now been used effectively by marketers since 1994, any organization without a strategy to utilize the Internet for marketing is probably making a big mistake. For any organization that still does not have a meaningful Internet marketing effort we offer 10 Reasons why you should.

1. The Go-To Place for Information
Possibly the most important reason why companies need to have an active Internet marketing strategy is because of the transformation that has occurred in how customers seek information. While customers still visit stores, talk to sales representatives, look through magazines, and talk to friends to gather product information, an ever-increasing number of customers turn to the Internet as their primary knowledge source. In particular, they use search engines as their primary portal of knowledge as search sites have become the leading destination sites for most Internet users. Marketers must recognize that the Internet is where customers are heading and, if the marketer wants to stay visible and viable, they must follow.

2. What Customers Expect
The Internet is not only becoming the resource of choice for finding information, in the next few years it is likely to be the expected location where customers can learn about products and make purchases. This is especially the case for customers below the age 25. In many countries, nearly all children and young adults have been raised knowing how to use the Internet. Once members of this group dominate home and business purchases they will clearly expect companies to have a strong Internet presence. The Internet opens up worldwide doors – and Media Accents LLC is a door opener.

3. Captures a Wide Range of Customer Information
As a data collection tool, the Internet is unmatched when it comes to providing information on customer activity. Each time a visitor accesses a website they leave an information trail that includes how they got to the site, how they navigated through the site, what they clicked on, what was purchased, and loads of other information. When matched to a method of customer identification, such as login information, the marketer has the ability to track a customer’s behavior and preferences opens up tremendous opportunities to cater to customer’s needs and, if done correctly, the customer will respond with a long-lasting loyalty. Media Accents’ growing membership base is one that every business will be able to leverage.

4. Extreme Target Marketing
The most efficient way for marketers to spend money is to direct spending to those who are most likely to be interested in what the marketer is offering. Unfortunately, efforts to target only customers who have the highest probability of buying has not been easy. For instance, consider how much money is wasted on television advertisements to people who probably will not buy. Yet the Internet’s unrivaled ability to identify and track customers has greatly improved marketer’s ability to target customers who exhibit the highest potential for purchasing products.

5. Stimulate Impulse Purchases
Media Accents gives our clients a unique way to stimulate impulse purchases. Whether customers like it or not, the Internet is proving to be the ultimate venue for inducing impulse purchases. Much of this can be attributed to marketers taking advantage of improvements in technologies that: 1) allow a website to offer product suggestions based on customer’s online buying behavior, and 2) streamline the online purchasing process.

6. Customized Product and Service Offerings
Companies know they can develop loyal customers when product and service offerings are designed to satisfy individual needs. This has led many online marketers to implement a mass customization strategy offering customers online options for configuring products and services. The interactive nature of the Internet makes “build-your-own” a relatively easy to implement purchasing option. An empowered customer base that feels a company will deliver exactly what they want is primed to remain loyal for long periods of time.

7. Takes Prospects Right to the Sale
No other form of communication comes close to turning exposure to promotion into immediate customer action as the Internet, which allows customers to make purchases immediately after experiencing a promotion. Prior to the Internet, the most productive call-to-action was through television infomercials that encourage viewers to call toll-free phone numbers. However, moving customers from a non-active state (i.e. watching television) to an active state (i.e. picking up the phone to call the number) is not nearly as effective as getting people to click on an Internet as while they are actively using the Internet or respond to an ad placed on a streaming video online. Media Accents is the next evolution in this Internet activity – giving out clients the ability to place as little or as much programming as you want, sequencing in any way you want, on a channel that can be seen locally, nationally and globally by anyone with a high-speed Internet connection.

8. Conveys Perception of Being a Full-Service Provider
For distributors and retailers the Internet makes it easy to be a comprehensive supplier. Unlike brick-and-mortar suppliers who are often judged by the inventory that is usually on hand or services provided at a store, e-commerce sites can give the illusion of having depth and breadth of inventory and service information on the company’s Dialer Channel but behind the scenes having certain orders fulfilled by outside suppliers via shipping and service agreements. With such arrangements customers may feel they are dealing with providers that offer full-service when in reality a certain percentage of the products and services are obtained from other sources.

9. Lower Overhead, Lower Costs, Better Service
Internet technologies are replacing more expensive methods for delivering products and services, and for handling customer information needs. Cost savings can certainly be seen with products and services deliverable in digital form (e.g. music, publications, graphic design, etc.) where production and shipping expenses are essentially removed from the cost equation. Cost savings may also be seen in other marketing areas including customer service where the volume of customer phone calls may be reduced as companies provide online 24/7 Media Accents’ dialer/website access to product information through such services as Knowledge Bases and answers to Frequently Asked Questions. This may help reduce the time devoted to explaining basic company and product information and leave more time for understanding and offering solutions to customer’s problems. As these examples suggest, the Internet may lower administrative and operational costs while offering greater value to customers.

10. Create Worldwide Presence
The Internet is a communication and distribution channel that offers global accessibility to a company’s product and service offerings. Through a website a local marketer can quickly become a GLOBAL marketer and, by doing so, expand their potential target market to many times its current size. Unlike the days before e-commerce when marketing internationally was a time-consuming and expensive undertaking, the uploading of files to establish a website is all that is needed to create a worldwide presence. While establishing a website does not guarantee international sales (there is a lot more marketing work needed for the site to be viable internationally), the Internet provides a gigantic leap into global business compared to pre-Internet days. Having the Media Accents’ CRM / Dialer System with global reach 24/7, will indeed open up new doors of driving traffic to the client’s website.

Advertising is measured by the ability to target the right prospects without waste.
This has been the model for 50 years. The more targeted the advertising the higher the price.
• Media Accents has chosen the FULL SERVICE model and offers a fresh new advertising opportunity for businesses of any size.

Advertising Facts You Should Know:

Our advertising utilizes time proven marketing philosophies. Media Accents just makes them more efficient with today’s technology.

Marketing Fact:Advertising is most effective when you target people that are interested in your product.
Media Accents Fact: The only people that are on your Dialer’s customer database are prospects who have taken a positive action to be on that list by installing your customized VoIP Dialer.

Marketing Fact:Permission-based advertising takes target marketing to the highest level due to the fact that every recipient has said “YES” to your merchant’s marketing message.
Media Accents Fact: Media Accents incorporates list building concepts and technology. Every tool requires permission from the recipient.

Marketing Fact:Most merchants spend huge amounts of effort on managing their advertising. Internet advertising falls outside their expertise.
Media Accents Fact: Media Accents program is full service. Customers say “YES” and we do the rest!

Marketing Fact: The more you can zero in on customer needs and interests the better chance you have to turn that customer into a repeat customer.
Media Accents Fact: Using the Media Accents’ technology, your merchants are constantly learning the needs of each of their eClub recipients. This “profiling” never ends as long as the customer remains an eClub member.

“Leveraging online coupons can be one of the most effective methods for making that important connection that helps marketers…attract the right customer and keep them coming back.” – Jere Doyle, president and CEO of Prospectiv

55% of respondents say they’re very likely to increase online coupon usage. Online coupons may translate to offline purchases, 66% like to print a certificate and bring it to the store.
Sources: “Internet Advertising to Double in Five Years”, http://clickz.com/stats/sectors/advertsing/article.php/3569616
“Coupons Converge Online”, http://www.clickz.com/stats/sectors/advertising/article.php/3554206

Media Accents CRM / Dialer System offers:

1. Direct Sales over the Internet via:
• Exclusive localize coupon & special offer advertising
The advantage of Media Accents advertising system extends far beyond those of traditional advertising. Your advertisers can drive sales and move products with customized coupons that consumers print from their computers to redeem at your local store or web site(s). With our sophisticated technology, your merchants can achieve high response rates, high conversion to sales and improved subscriber loyalty. The Media Accents print-at-home coupons offer redemption rates up to 20 times higher than traditional advertising.

• Email newsletters to customers and prospect who have said “YES” to your marketing message.

2. The most innovative database building device ever! The CRM / Dialer.
• FREE LONG DISTANCE using patent pending VoIP technology
Media Accents makes entry into this arena easy…

• No Software
• No Hardware
• No IT Staff or Personnel
• No Setup Fees
• No Obligations
• No Monthly Fees
• No Contracts to sign
• No SPAM
• No Pop-ups
• No Spyware
• No Adware
  

If a business needs a marketing boost, great public relations, more brand awareness, a premiere customer acquisition and retention program, customer relationship marketing, or all of the above, Media Accents is the One-Stop-Shop.

Because Media Accents is FULL SERVICE, we make

That means we design, build, and implement the latest in creative resources and delivery technology. Our team of seasoned designers, developers, and campaign managers will bring years of experience to your business project. Our customers can choose between to solutions.

Media Accents Customer Relationship Marketing (CRM)
Media Accents realizes that customer acquisition is an incredible service to offer our clients. However, acquisition is only one ingredient of our powerful marketing cocktail. Media Accents’ CRM closes the loop on customer relations by implementing a FULL SERVICE customer relationship program via permission-based email. You see, the Customized VoIP Dialer and Coupon Program bring customers in, the eNewsletter Program along with the Recharge Minute Program brings them back!

The Cost of Not Staying Connected with Customers is Real and Measurable:

• It costs anywhere from 5 to 10 times as much to acquire a new customer than its costs to retain an existing one
• Research analyst Alex Brown estimates that “U.S. organizations lose one-half of their customers every five years and a 5% incremental improvement in the customer retention rate could have an effect of doubling profits.”

A Great Idea for any Business!*

*A recent study by McKinsey & Company titled “Harnessing the Power of Email” provides compelling evidence of why permission-based email makes sense. Among the study’s finding are the above three important observations.