An
Introduction to Mobile Information and Mobile Marketing in
2008
TechLINKS (press release) -
Atlanta,GA,USA
The rest of the world turned to SMS, or text
messaging. Second was the resistance of US mobile service providers
to allow for inter-carrier connectivity.
more...
OMG!
Advertisers, Magazines Try To Figure Out Texting As Teen ...
Washington Post - United States
The
LATimes.com has some hopeful figures for advertisers who worry about whether
they can reach young consumers via text message: according to digital
marketer Access 360 Media, only 4 percent of users who sign up for the
texts ask to stop getting them. more...
74%
of Mobile users don't want talking on Airplanes
By ppc admin
22nd May 2008 9:29 am
Text message: 38 percent * Access
e-mail: 28 percent * Play games: 29 percent. Age impacts consumers’
mobile phone service preferences while in flight:. * 35-44 year olds: 43
percent, more so than any other age group, would want to ... more...
Mobile
Internet going mainstream, but where’s the click-to-call?
By Ifbyphone Staff
May 21st, 2008
Here’s news to make online marketers salivate: A majority of mobile
Internet users (three in five) “are more inclined” to buy in response
to relevant opt-in ads on their phones, according to a 2008 study
......... My brief and
admittedly unscientific research – comparing Google hits – indicates that the
preferred call to action for a mobile Web ad is a text message. A
search on “mobile campaign” and “text messaging” lands 5470 hits,
while “mobile ...
more...
Real
Estate Chickens Come Home to Roost
Posted on May 21, 2008 by Matthew Ferrara
And let’s face it: ten minutes into a real estate sales
meeting demonstrates most agents’ mastery of their phone’s ring tones - let
alone experience with its text messaging system. Yet text
messaging is a powerful marketing tool (just ... more...
Banks
turn to mobile access as the next big thing
By Niraj(Niraj)
Sunday, May 18, 2008
"One of the challenges for
mobile banking today is the lack of interoperability among these
technologies. Some telephone carriers support only one technology. Some phones
support only text messaging, not Internet access," Rhodes said.
... more...
SMS revenue to soar to $165 billion
TelecomTV - London,UK
According to another recent study by Pyramid Research, text messaging will continue to generate the highest share of global mobile data revenue through 2012 ... more...
Carvel Dives Into Mobile Marketing
QSR magazine - Durham,NC,USA
The nation's favorite spokeswhale, Fudgie, is breaking into mobile marketing with Carvel's Arctic Summer Sweepstakes. He is asking consumers to text ... more...
Papa John's surpasses $1 billion in online pizza sales
The Associated Press -
By BRUCE SCHREINER – May 7, 2008
Pizza Hut, the nation's biggest pizza chain, also allows customers to order via text messaging and mobile Web. The unit of Yum Brands Inc. soon will unveil ... more...
Keller Williams Realty Launches Innovative Mobile Marketing ...
FOXBusiness - USA
Today, Keller Williams is launching a mobile marketing program that combines SMS messaging and mobile Web sites to automatically respond to a potential home ... Real estate agents are continually looking for ways to stay ahead of the curve and provide potential home buyers with easy access to information regarding listed homes on the market. As competition in the real estate industry continues to increase, the team at Keller Williams Realty in Old Town Alexandria, Virginia, has recognized that a rise in the use of text messaging and mobile Web sites is presenting the firm with an opportunity to reach home buyers in a new and innovative way. more...
Where are those mobile ads?
International Herald Tribune - France
Indeed, over the next few years, some analysts say the mobile advertising market will still consist largely of text messaging tactics. ... more...
The Real Threat to Google
E-Commerce Times - USA
By Ben Kunz
Business Week Online
05/03/08 4:00 AM PT
Google's biggest challenge today is mobile advertising. Although the company will continue to make money on standard online advertising, mobile advertising is expected to be more effective and possibly more lucrative. Google needs to prepare now for this shift, suggests Ben Kunz, director of strategic planning... of adults 18 to 29 use text messaging every day, compared with only 14 percent of their parents. Nearly one-third of young adults use mobile Internet. ... more...
The Moving Target
Destination CRM - New York,NY,USA
As a professor at New York University, Aaron is exposed to those who wouldn't live without text messaging and those who "just don't get it. ...The Moving Target...more...
Go beyond the desktop - mobile marketing
By Matt McNeill
A keyword is just a word which each text message sent to our short code must start with in order for us to direct it to your account. For example, messages beginning with ‘TRY’ come to our account. You can set up your keyword from the ...more...
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